Week 4: Magazines

The name of my proposed new magazine is "The Right Figure." It is a workout magazine that let's you work at your own pace and helps you come up with your own personal plan to get the body you want. It is not like other workout magazines because unlike it's competitors such as Shape, it does not make you feel bad about your weight or body type by showing pictures of models doing workouts. Instead, it shows many different women and their stories about how they got the bodies and health that they wanted. This magazine targets women and is mostly for the female body and female health problems. There will be 3 big feature articles that will tell the stories of regular women who improved their health and body types by forming plans that fit their schedules. There will also be one article from a doctor's point of view that emphasizes the importance of a healthy looking body inside and out. In addition to these 4, another article will discuss different ways to plan out your workout around your busy schedule. Five advertisers in the magazine would include, Bebe Sport clothing, Organic cracker providers, The Right Stuff and 24 hour fitness gym facilities and Whole Foods Market. The premier issue cover would be full of color and feature some of the stories and advertisements on the inside. It would have the title at the top and many woman of different ethnic backgrounds, different ages, and different body types on the cover as well.